Passion Yacht Sales
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Luxury motor yacht cruising Florida waters at sunset

Florida Yacht Brokerage

Find the right boat.
Sell yours for the right price.

Personal representation, industry relationships and modern market intelligence — so you buy and sell with confidence.

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Featured Inventory

Currently on the market

A selection of vessels represented by Passion brokers across Florida.

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Selling

What's my yacht worth?

Receive a confidential market evaluation based on your vessel, comparable listings, market activity, condition and current demand — with two ways to sell: list with Passion, or explore a direct purchase.

Value My Yacht Talk to a Broker
Aerial view of a yacht anchored over a clear Florida sandbar

Why Passion

Enterprise capability. Boutique representation.

Technology makes the search easier. An experienced broker makes the transaction better.

Florida market expertise

Brokers who run these waters daily — Tampa Bay through the Keys — and know what each market pays, and why.

Direct broker relationships

You work with the broker representing your vessel. No call centres, no handoffs, no anonymous inbox.

Modern market intelligence

Comparable activity, days on market and pricing pressure inform every listing and every offer we present.

Your Broker

Work with someone who answers the phone

Meet the team

Employing Broker / Owner

Capt. Jim Hayek

Captain Jim Hayek is the Employing Broker and Owner of Passion Yacht Sales. A lifelong mariner and licensed captain, Jim built the brokerage on a simple belief: nothing replaces a great buying or selling experience. From the first walkthrough to sea trial, survey, closing and delivery, he manages every detail personally — and clients routinely describe service that goes far beyond what a broker is expected to do.

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